Innovative App of India

Parentune's vision is to empower parents to do more for their child. Our goal is to be the must-have support for parents and to make parenting a joyful experience. Nitin Pandey, Parentune.com In June 2016, Nitin Pandey, the chief executive officer and founder of Parentune.com (Parentune), a rapidly growing online parents' community, was reflecting on his company's eventful journey. Based in Gurgaon, India, Parentune offered an online platform for networking among parents. In addition, it provided expert advice to young and time-pressed parents, helping them make informed decisions related to their child's care and development. In less than four years of its launch, the online platform had connected more than half a million Indian parents, and was adding 50,000 or more parents to that cohort every month. Realizing that 91 per cent of Parentune's traffic came through smart phones, the company created an adaptive mobile site, followed by a mobile application (app). With more than 326,000 downloads of Parentune's mobile app since its launch in September 2015, Parentune overtook BabyCenter, a global parenting network, becoming the most downloaded parenting app from the Internet. Furthermore, with mainly user-generated parenting resources on the platform (more than 90 per cent), the average session duration was an unparalleled nine to 10 minutes per session. 1 In addition to supporting online interactions, Parentune facilitated offline connections among parent groups by organizing community meet-ups-events consisting of parent networking, workshops, children's activities, and interactions with parenting experts. In 2015, Parentune was one of six Indian start-ups in a selection of 250 start-ups from 26 countries featured in the Wall Street Journal's global start-up showcase. 2 In 2014, Parentune was adjudged by an expert jury and online voting as a Hot 100 Indian technology start-up. 3 Parentune had an ambitious target of connecting more than 25 million parents by 2020. So far, operating in a niche market segment, the major challenge confronting Parentune was not only to compete with similar digital parenting platforms mushrooming in the online marketplace, but also to remain the most relevant to the millennial parents through its personalized, validated, and real-time parenting solutions, delivered digitally.